About Me

Summary

As a Senior UI/UX & Web Designer with 10+ years of experience designing enterprise-level B2B SaaS products across real estate, manufacturing, logistics, government, and research industries. Known for creating intuitive, accessible, and visually polished user experiences through the use of WCAG standards, UX research, and visual perception principles such as typography, hierarchy, and colour theory.

Strong technical foundation in responsive systems, design systems, and front-end technologies (HTML, CSS, JavaScript). Proven ability to deliver data-driven designs that enhance usability, streamline workflows, and elevate product value.

Britney - UI/UX Designer

Career

Accomplishments

Streamlining the Dashboard Experience
Spearheaded multi-dashboard redesign, improving data comprehension and reducing user friction.
Turning Discovery Into Design
Led discovery and design strategy sessions with clients to define requirements, resulting in effective user flows and wireframes aligned with business and user goals.
Establishing Brand & Design Standards
Created brand guidelines and design systems used across marketing, dev, and product teams.
Streamlining Workflows Through UI/UX
Reduced manual administrative workflows by 40% through UI/UX automation.
Crafting 30+ Responsive Web Applications
Designed and developed 30+ responsive web applications, including tailored solutions for enterprise clients.
Canada-Wide Industry Campaign
Designed and delivered a targeted advertising campaign for TDS Caulking featured in CanadaWide Magazines, including Canada’s Construction Magazine, effectively promoting construction sealing solutions to a national industry audience.

Skills

Tools

Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Sketch 3, Figma, Webflow, Canvas, WordPress, Joomla! 4, Microsoft Office 365, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft SharePoint, HTML5, CSS, SCSS, React JS, Bootstrap, Tailwind CSS, Google Sheets, Google Slides, Pages, Keynotes, Numbers

Industry Knowledge

User Interface Design (UI), User Experience Design (UX), Website Design, Responsive Web Design, Web Accessibility, B2B SaaS, System Design, Typography, Colour Theory, Visual Perception, Product Design, Wireframing, Design Concepts, System Design Guidelines, Brand Guidelines, Mobile Design, User Flows, Magazine Ad Design, Graphic Design, SEO

Interpersonal

Positive Attitude, Continuous Learning, Time Management, Communication, Teamwork, Problem Solving, Team Collaboration, Collaborative Problem Solving

Experience

Bcore Designs

Senior UI/UX & Web Designer | London, ON (Remote) | May 2018 – Present

Cribbo Technologies Inc.

Senior UX/UI Designer | Toronto, ON (Remote) | Dec 2024 – April 2025

Cribbo Technologies Inc.

UX/UI Designer | Toronto, ON (Remote) | Aug 2024 – Dec 2024

Carbon Edge

Product Designer | London, ON (Remote) | Jan 2022 – Feb 2024

CoreSolutions Software Inc / FreePoint Technologies Inc

UI/UX Designer | London, ON (Onsite) | Jul 2016 – May 2021

Certifications

August 2023

 Accessibility for Ontarians with Disabilities Act (AODA)

May 2024

In Progress

Introduction to Responsible AI Use and Design